Samer Marwan Abu Ayyad
- Financial Manager / CFO
Areas of Expertise
- Over 16 years of experience in leadership and financial management, with contributions to enhancing financial performance, developing treasury management, ERP system transformation, and supporting strategic decision-making in the Kingdom of Saudi Arabia and regional markets.
- Financial Planning and Analysis (FP&A).
- Budgeting, forecasting, and performance management.
- Treasury, cash flow, and working capital management.
- Corporate governance and risk management.
- ERP implementation and financial system development.
- Process improvement and operational efficiency enhancement.
- Strategic financial decision-making.
- Artificial intelligence, financial analytics, and digital transformation.
- Leadership development and organizational capacity building.